Ben Barney joins Spotzer Media

Call optimized paid search pioneer bolsters leadership team

Amsterdam  (September 8, 2014) – Spotzer Media Group (,) a technology powered business that provides an all-in-one digital marketing solution to small and local advertisers in 16 countries, today announced the appointment of Ben Barney as Chief Commercial Officer for paid search.

Ben will be based in Spotzer’s UK offices and will be responsible for accelerating the group’s paid search activities globally.

Last year Spotzer acquired the award winning paid search platform designed and built by UK based Akesios Ltd., the company Ben founded in 2007.

“Call optimized paid search is a powerful asset within our digital marketing toolset for SMBs,” said Spotzer President Bouke Marsman. “With 15 years experience in this still emerging area, Ben’s expertise will enable us to build further on our proprietary technology so our clients can benefit from a truly class leading solution.”

The Spotzer platform represents a multi-million dollar development over several years and features state-of-the-art bid management algorithms – with unique abilities to optimize monthly budgets for calls and emails (conversions) or for clicks.  The platform also seamlessly integrates systems, data and content that make it easy for account managers to efficiently set up and optimize customized campaigns (including ad group specific landing pages) across more than a thousand unique industry verticals. The system also provides robust tools for estimating budgets and reporting.

“I am thrilled to be joining Spotzer on the back of some excellent large partnership wins across Western Europe, Turkey, North America and Asia Pacific,” commented Ben.   “The all-in-one marketing solution is proving to be a ‘killer app’ when generating leads for SMBs are concerned.”

Ben continued, “Ensuring your ads and your web presence are in sync is proving critical when striving for a strong ROI from smaller budgets.  With the only truly integrated approach to online presence and search advertising, Spotzer is leading the way.”


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Spotzer Media Group ( provides online marketing platforms and services to small and local businesses and is an official Google Partner.  The company builds and maintains online presence across the web, mobile and social media, manages paid search, social media and SEO campaigns and produces and syndicates videos.  Based in Amsterdam and with offices in London, Istanbul, Denver and Melbourne, the technology powered group serves more than 65,000 satisfied advertisers in 16 countries.  Spotzer was founded in 2006 by serial Internet entrepreneur Andrew D. Klein and is backed by venture capital investors, including Sierra Ventures, Cyrte Investments and SV Angel (Ron Conway.)