Peter Urmson joins Spotzer Media

Veteran digital media executive to lead Asia Pacific expansion for local acquisition marketing pioneer

Amsterdam (November 13, 2014) – Spotzer Media Group (,) a technology powered business that provides all-in-one digital marketing solutions to small and local advertisers in 16 countries, today announced the appointment of Peter Urmson as Chief Executive Officer for Asia Pacific. 

Peter will oversee Spotzer’s Melbourne office and will be responsible for accelerating the group’s activities across the Asia Pacific region. Spotzer has a solid footprint and personnel with a strong team of experienced digital marketers who provide a professional service to local reseller partners and their clients in Australia and New Zealand. Peter will take a lead across several key global strategic initiatives.

From 2011 to 2014 Peter served as CEO - Online Marketing Group and Fairfax Marketing Services at Fairfax Media. Here Peter launched Fairfax Marketing Services, from strategy to operational launch. He has worked with several international, enterprise and medium sized media organisations, in launching their Digital Marketing Services’ businesses. As a management consultant he has advised CEOs and Boards on digital transformation and innovation. Peter has worked extensively at C level launching businesses and driving growth. Previously Peter also spent time as General Manager at He also headed Sales at Truvo in Holland, as Director of Sales, after spending nine years at Sensis in various executive sales roles.

“We provide a full suite of highly integrated white label services and cloud based platforms to companies and agencies selling digital advertising to small businesses,” said Spotzer President Bouke Marsman.  “Peter’s stature and industry experience will help us win and serve more customers locally. We also expect he will play a significant role in our global management team.”

“After a decade working within organisations attempting to help small businesses win new customers through digital marketing,” added Mr.Urmson, “I see enormous opportunity in the approach to local acquisition marketing pioneered by Spotzer.”

“The essence of this approach is to keep things simple and highly integrated,” he continued.  “Small business customers just need to set a monthly budget they can afford and immediately they start to receive calls and emails tracked on an easy to use dashboard.  Spotzer identifies local consumer intent across all Internet sites and platforms, tests what delivers the most ROI, and then invests and scales what works.”

“The local media eco-system is hyper fragmented and highly complex,” added Spotzer founder and CEO Andrew D. Klein.  “We remove the complexity for the local business and the organisations trying to serve them by seamlessly bundling responsive website and video creation with call optimised paid search as well as highly effective SEO and social media services.”

“The simplicity allows for low customer acquisition costs as the all-in-one solution can be sold through reps with basic skills but minimal training,” concluded Mr. Urmson.  “With seamless integration, the actual services can be delivered at remarkably high quality yet low cost.  And unprecedented alignment of keywords, ad copy, offers etc across websites, videos, search campaigns and social media drives exceptional results.”


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Spotzer Media Group ( provides online marketing platforms and services to small and local businesses through partnerships with publishers, telecom and hosting providers and other resellers. The company builds and maintains online presence across the web, mobile and social media, manages paid search, social media and SEO campaigns and produces and syndicates videos. 

Based in Amsterdam and with offices in London, Istanbul, Denver and Melbourne, the technology powered group serves more than 100,000 satisfied advertisers in 16 countries.  Spotzer was founded in 2006 by serial Internet entrepreneur Andrew D. Klein and is backed by venture capital investors, including Sierra Ventures, Cyrte Investments and SV Angel (Ron Conway.) Spotzer is an official Google Partner.