Spotzer Media appoints first President & new CFO

McKinsey alumni promoted to manage accelerating growth

Amsterdam  (December 5, 2013) –  Spotzer Media (,) a fast growing business that provides digital marketing platforms and services to 65,000 small advertisers in 16 countries, today announced the promotion of two McKinsey alumni to positions of  President and CFO.

Formerly a junior partner at McKinsey in Amsterdam, Bouke Marsman will serve in a newly created position of group President.  Mr. Marsman joined Spotzer in 2011 as Chief Financial Officer.  Last year he became the group’s Chief Operating Officer. 

Bianca Mussi, also a McKinsey veteran and former investment banker, will serve as Chief Financial Officer.  A native of Brazil, Ms. Mussi will also continue to manage corporate development.

“I am pleased to report this important evolution in our capacity to manage growth,” said Spotzer founder and CEO Andrew D. Klein.  “With offices in Amsterdam, Denver, and Melbourne, four major technology platforms, 80 full time employees, and nearly 2000 active freelancers, Bouke and Bianca are already busy transforming our start-up into a more professionally managed growth company.  Today’s appointments merely give the two more authority to act and coordinate.”

“Our business is rapidly expanding in terms of sales channels, products and geography,” added Mr. Marsman.  “We are also keenly focused on pushing the limits in terms of the performance of our platforms and services – driving ever more phone calls for the small businesses we serve.  The opportunity to play a leading role as Spotzer transforms how local advertisers win new customers is extremely exciting.”

“Having followed Bouke from McKinsey to Spotzer, I am thrilled today to follow him in the important role as group CFO.  The team here is firing on so many cylinders.  We are on track to make 2014 a break-out year.”


spotzer logo

Spotzer Media Group ( provides online marketing platforms and services to small and local businesses.  The company builds and maintains online presence across the web, mobile and social media, manages paid search, social media and SEO campaigns and produces and syndicates videos.  Based in Amsterdam and with offices in Denver and Melbourne, the technology powered group serves more than 65,000 satisfied advertisers in 16 countries.  Spotzer was founded in 2006 by serial Internet entrepreneur Andrew D. Klein and is backed by venture capital investors, including Sierra Ventures, Cyrte Investments and SV Angel (Ron Conway.)